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Privacy Policy

Thank you for visiting UTRUST online store. The below policies apply to utruststore.com. Your trust and information is extremely important to us at UTRUST.


UTRUST Switzerland AG (“us”, “we”, or “our”) operates the https://www.utrust.com website (the “Service”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.utrust.com
We created this Privacy Policy to clarify what and how we may collect, retain or process your personal data when visiting or using our services.
This policy is designed as a way to help you understand privacy policies and practices. This Privacy Policy should be complemented with due regulations and laws address to regulation and processing of personal data.


Service is the https://www.UTRUST.com website operated by UTRUST Switzerland AG.

Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Data collection
By uploading content into this website (?Site?), and/or signing in (application), provided in this Site and/or providing information and documents requested in this Site, you, as Subject Data, hereby indicate your explicit approval to the use of your Data according in this following Privacy Policy:
UTRUST Switzerland AG is Processing personal information submitted by a you (?Data Subject?) in the context of your use of the Site application. For this purposes, compiles, collects, processes and stores the Data in Records, mainly for the use of our services.
This covers two things: details about how and where you access our services, and account activity that is shown on your account:

  • Payment and transaction data;
  • This includes the amount, frequency, type, location, origin and recipients;
  • Profile and usage data.


Data Processing
?Process? or ?Processing? shall mean each (set of) action(s) as regards to the Data, including, but not limited to, the collecting, recording, sorting, keeping, updating, amending, retrieving, consulting, using, provisioning by way of forwarding or other way of dissemination, gathering, linking, protecting, erasing or destroying of Data. This includes the security details you create and use to connect to our services.

Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies are small pieces of data stored on your device (computer or mobile device).

Data Controller
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

Data Subject
Data Subject is any natural person who is using our Service and is the object of Personally Identifiable Information (PII), as described in article 4.o GDPR.


Personal Data
While using our Service, we may identify you (“Personal Data”). Personally, identifiable information may include, but is not limited to:

  • Full name;
  • Identification number;
  • Email address;
  • Online identifier;
  • Phone number;
  • Cookies and Data Usage.

We may use your personal data to contact you for other purposes as newsletters, marketing or promotional materials and other information that may be of interest to you. If you opt to receive any or all of these communications from us you should give your consent when asked for it. You may also opt out of receiving them by withdrawing your consent at any time and with no further justification.

Usage Data
We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service;
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings;
  • Security Cookies. We use Security Cookies for security purposes;
  • Registration and subsequent information ? When you register to use our Services we will collect Personal Data as necessary to offer and fulfill the Services you request. Depending on the Services you choose, we may require you to provide us with your name, postal address, telephone number, email address, to establish an Account. We may require you to provide us with additional Personal Data as you use our Services;
  • Transaction and experience information ? When you use our Services or access our Sites, for example, we collect information about the transaction, as well as other information associated with the transaction such as amount sent or requested, amount paid for products or services, merchant information, including information about any funding instruments used to complete the transaction;
  • Other participants Personal Data ? When you use our Services or access our Sites, we collect Personal Data you provide us about the other participants associated with the transaction;
  • Send or request money: When you send or request money through the Services, we collect Personal Data such as name, postal address, telephone number, and financial account information about the participant who is receiving money from you or sending money to you;
  • Personal Data about you from third-party sources ? We obtain information from third-party sources such as merchants, data providers, and other, where permitted by law;
  • Other information we collect related to your use of our Sites or Services ? We may collect additional information from or about you when you communicate with us, contact our customer support teams.

UTRUST Switzerland AG uses the collected data for various purposes, but not limited to:

  • For merchants to provide UTRUST the necessary information about your payments;
  • To provide and maintain our Service;
  • To notify you about changes to our Service;
  • To allow you to participate in interactive features of our Service when you choose to do so;
  • To provide customer support;
  • To gather analysis or valuable information so that we can improve our Service;
  • To monitor the usage of our Service;
  • To detect, prevent and address technical issues;
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about
    – if you have opted in to receive such information;
  • To provide useful information later used for statistical purposes.

UTRUST Switzerland AG will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. UTRUST Switzerland AG will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.


If you are from the European Economic Area (EEA), UTRUST Switzerland AG has a legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. UTRUST Switzerland AG may process your Personal Data because:

  • We need to perform a contract with you;
  • You have given us permission to do so;
  • The processing is in our legitimate interests and it’s not overridden by your rights;
  • To comply with the law.

Your information, including Personal Data, may be transferred to ? and maintained on ? computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside Switzerland and choose to provide information to us, please note that we transfer the data, including Personal Data, to Switzerland and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. UTRUST Switzerland AG will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Additionally, we may share your Personal Data or other information for a variety of motives. We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose:

  • With other members of UTRUST: we may share your Personal Data to, namely, provide the Services you have requested or authorized; to manage risk; to help detect and prevent potentially illegal and criminal activity and other violations of our policies and agreements;
  • With third-parties providers: these third-party service providers may, for example, to monitor and analyze the use of our Service. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/;
  • With other financial institutions that we have partnered with to create and offer a service: these financial institutions may only use this information for UTRUST-related issues unless you have given consent for other uses;
  • With other parties evolved in the transactions when you use the Services, such as customers, merchants, and their service providers. The information includes Personal Data necessary to facilitate the transaction and Personal Data to help resolve disputes and detect and prevent criminal activity;
  • With other third parties for our business purposes or as permitted or required by law: we may share information about you with other parties for UTRUST?s business purposes or as permitted or required by law, including: If we need to do so to comply with the law, such as anti-fraud and other compliance purposes; To law enforcement authorities or other competent authorities; If we believe that the disclosure of Personal Data is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity; To investigate possible violations or enforce a user agreement or other legal terms; To protect our property, Services and legal rights; To facilitate a purchase or sale of all or part of UTRUST?s business; To help assess and manage risk and prevent fraud against us, our Users, our business partners, or other individuals, and merchants.

In addition, UTRUST may provide aggregated statistical data about how, when, and why Users visit our Sites and use our Services. This data will not personally identify you or provide information about your use of the Sites or Services. We do not share your Personal Data with third parties for their marketing purposes without your consent.


We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service;
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings;
  • Security Cookies. We use Security Cookies for security purposes. For more information please check our Cookies Policy. We use Hotjar in order to better understand our users? needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don?t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users? behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar?s privacy policy.

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. UTRUST Switzerland AG aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you;
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete. The right to object. You have the right to object to our processing of your Personal Data
  • The right of restriction. You have the right to request that we restrict the processing of your personal information;
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format;
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where UTRUST Switzerland AG relied on your consent to process your personal information. Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


Our Service does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


We take the responsibility to protect the security and privacy of our users seriously. We have established effective policies that define our commitment to data security and the information technology we manage. We are continually reviewing policies and procedures to assure that they are appropriate and effective in meeting our commitments to our community, our users, customers and ourselves. Any suspicious attempt to breach our terms and policies, or to engage in any type of unauthorized action involving our information systems, is regarded as potential criminal activity. All suspicious computer mischief will be reported to the appropriate authorities.


If Users have any questions relating to this User Agreement, the User?s rights and obligations arising from Terms and Conditions and/or User?s use of the site and the services, or any other matter, please contact compliance@utrust.com.